The internet has brought a revolutionary change in today’s world, and it continues to amaze us. The number of internet users is increasing day by day because it has become extremely accessible to everyone.
Everything can be done online from reading books, listening to music, watching movies, to even buying and selling online. Therefore, the best place for digital marketers to meet their consumers is online. Down here, we will be discussing digital marketing jobs in India and how much scope they have.
But first, let’s get a brief introduction about what digital marketing is.
♦ What is Digital Marketing?
Digital marketing can be done on the internet using any electronic gadgets. Digital marketing managers contact their customers through digital channels such as emails, websites, search engines, or social media.
Nowadays, for a successful business, having an online website has become essential. Many consumers rely on online advertising to learn about new brands and buy online products. If a company does not have an online presence, it is bound to lose its customers eventually as they all will soon be attracted to competitors who have online websites.
Competitive business people should make use of digital marketing as it is very convenient, and you can try different tactics and techniques to make profits in your business. You can also observe your success and ROI (Return on Investment) by using analytical tools.
♦ The Scope of Digital Marketing in India
Digital marketing is growing exponentially in India and can generate more than 20 lac jobs in one year. A career in digital marketing is gaining relevance constantly as marketers and businessmen need to consider all their clients irrespective of age, gender, or place.
India has the highest number of internet users leaving behind the United States and the United Kingdom. More people now prefer online marketing methods instead of traditional dealers, and most businessmen invest in digital marketing. This gives a clear idea of how much scope digital marketing has in India and its vast opportunities.
♦ Different Digital Marketing Jobs
There are numerous fields for people of various interests on the web. For instance, you can become a website developer if you love coding or a content writer if you have the desired skills and passion for writing.
Let’s briefly look at fields you can pick if you wish to choose digital marketing as a career.
♦ Web Developer and Web Designer
Web developers and web designers are responsible for creating the awesome websites you visit daily. These people code, design, and even maintain websites. These people need to know computer languages like JavaScript, HTML, and others.
♦ SEO Experts
SEO experts improve the quality of your websites and make sure they are optimized according to search engine guidelines and provide a good experience to users.
♦ Social Media Executives
Social Media Executives have to be up to date with social media trends and also correlate with other graphics and content teams. They maintain social media platforms such as Facebook, Twitter, Instagram, Pinterest, and many others. It only requires a person to have an imaginative and productive mind, and who has a thorough knowledge of social media.
♦ Search Engine Marketing
The demand for these people is immense as they help gain a lot of customers for the business. These people make advertisements and are also accountable for keyword research for ad copies. They manage advertisement groups, optimize landing pages, and coordinate with the creative team for ad copies and graphics. They promote websites by increasing their visibility in search engine result pages mainly by advertising. This can prove to be a good job for analytical people.
♦ Content Marketers and Content Writers
The demand for content writers has increased immensely over the last few years. These people have to come up with new and trending content and articles for the websites. You can have a lot of opportunities in this field if you have good writing skills, but you have to keep in mind that writing for websites is different than writing stories or essays.
♦ Digital Marketing Manager
Digital marketing managers are the heads of digital marketing companies. You need to have at least 7 to 10 years of experience in this field to reach the position of a Digital Marketing Manager. A digital marketing manager generates traffic to websites and plans procedures to make the website prosper. They also look to manage other digital marketing jobs mentioned above, and therefore, look after the overall digital marketing.
♦ CRM Manager
CRM stands for Customer Relation Management. CRM managers are team members of digital marketing who are responsible for building and maintaining contact with their customers and clients.
Examples of CRM managers in digital marketing jobs include:
- Email Marketing Manager: These people create or maintain a relationship with their company’s customers by sending them emails about selling products, customer services, and even subscriber information.
- E-Commerce Manager: They choose the products that have to be sold and also manage returns. They are mainly involved in the retail and B2C (Business to consumer) industry of a digital marketing company.
- Analytics Manager: This digital marketing job requires the employee to have analytical skills to produce effective business strategies to gather and analyze data. They also have to come up with ways to make the best use of this information for their products and services.
- Affiliate Marketing Manager: Marketing affiliates are websites or people that receive a commission for bringing more customers for the retail of a product.
♦ Can Digital Marketing Jobs be Considered Good Jobs?
With the advancement in technology daily, the use of the web is increasing tremendously, too. Traditional marketing is fading away, and people tend to choose online marketing as it is highly convenient. With the increasing internet traffic, it is obvious that an online business is sure to prosper.
This means there will be an inevitable increase in online digital marketing jobs, not just in India but worldwide. There are multiple job opportunities for all kinds of people, and the pay scale is also large and still increasing. Therefore, digital marketing is a career worth investing in, and it is a smart choice as the digital world is developing drastically.
