Are you looking for a guide to keyword research? Luckily, you have come to the right place.
This article will provide you with a complete guide for keyword research. The most important part of SEO is keyword research. Keywords are the words that the user enters in the Google search bar when he wants to find something specific most of the websites rank based on keywords. As a website owner, you have to find the list of keywords that can help you rank your website.
→ Importance of Keywords Research
Keyword research is extremely important to know your audience’s search terms. Customers use common words to find a product and services so, don’t include technical words in your content. If you optimize your keywords with the terms that your clients are typing in Google, then you will get more traffic on your website.
A less common keyword will not rank your website, and ultimately, you will not get enough clients. This is the reason keyword research is fundamental, and this guide of keyword research will take your business to the next level.
→ Types of keywords
Before we jump to the guide section, it is essential to learn about the types of keywords.
Focus keyword
It is a type of keyword for a certain page that will help to get rank; every web page will have different focus keywords. So, you have to find a list of focus keywords to rank every page to get high traffic on your website.
Long Tail keywords
These keywords are less common but more specific to a product or service. Long-tail keywords especially focus on your niche. These keywords have low completion, and they are easy to rank.
→ Keywords Strategy
It is just like a keyword decision that you make based on your keywords. You make a keyword strategy based on the following question:
Which type of content do you want to create first? How to focus on long-tail keywords? Where to publish your content? Do you need infographics and how many infographics will be enough on your website?
Step-by-step guide to keyword research
You have to follow these steps to carry out your keyword research, let’s discuss the crucial steps as well as the tips to find your keywords.
→ Find your Mission
Determine your mission before starting anything. Clear your business goals. Who are your target customers or clients? Invest some time in writing your mission. Once you are done with your mission, your first step is done.
→ Make a List of Keywords
Keep your mission in mind, and make a list of keywords in a Google sheet. You should focus on your audience while picking up your keywords. Think like a customer and type all those terms which a person will search for when he needs your services. A clear mission will help you find a clear list of keywords. Be specific to your niche; it will help you to stand out from the crowd.
Research Your Keywords from the List
Once you are done with your keyword list, the next step is to find them using some keyword research tools. The first thing that helps you find keywords is Google itself when you start typing in the Google search bar; it starts predicting keywords and these keywords have maximum searches. So, it is the simpler method of carrying out research on keywords.
There are various tools, including Yoast, SEO small tools, and many more. The keyword planner is one of the free keyword research tools. You can simply type your keyword in the search bar and select the geographical location where you want this keyword to rank. It will show completion along with the number of searches against that specific keyword. It will also show some relevant keywords as well. Moz keyword explorer is another tool that allows you to search keywords; it displays each keyword with its monthly searches.
→ Use Long-Tail Keywords
While doing keyword research, don’t forget your long-tail keywords. Use all long-tail keywords that are specific to your products and services. These keywords can rank easily as they have low completion.
→ Analyze Your Competition
Keeping your competition in mind is important; if the competition is high against your keywords, you will have to pay more attention to SEO.
Tips for Keyword Research
Let’s discuss the important tips which will help you to find keywords and use them in the right way.
Keyword List Should Be Your Priority
How many keywords are needed to rank a website? There is no exact number of keywords that will help your website to rank in search engines. According to an estimate, a small business can rank with less than 500 keywords. However, you do not need to create a separate page for each keyword. Use your important keywords first, and adjust them is some pages. Then go for the less relevant keywords. Keywords with less competition should be your priority.
One Page is Enough for a Key Phrase and Its Synonyms
Most people create a different page for each keyword; however, it is not important to use them on different pages. One landing page is enough to use key phrases and their synonyms. The search engine also considers the synonyms of your content. Another factor is, that synonyms improve the readability of your content. If you are using a WordPress website, the Yoast SEO plug-in will help you in this regard.
How Many Times Should We Use Key Phrase?
We recommend you use the focus keyword only once to avoid keyword cannibalization. Yoast WordPress users can give different suggestions and warnings automatically.
We hope this guide to keyword research will be very helpful for you. Keyword research is the basic step of SEO; you cannot get organic traffic without using proper keywords. Make a keyword strategy and stick to it to achieve your SEO goals. Make use of keyword research tools. Don’t forget to include focus keywords as well as long-tail keywords.
