Google AdWords is a reputed tool on the internet for promoting your advertisements. Over the years, AdWords has turned into a famous marketing strategy. Today, it would be rather difficult to find a business promoting its products and services without AdWords.
Every day, Google performs a million online searches. It makes lots of sense for Google to process this information and build ads. These ads will be shown to users when they search online.
Google AdWords follows a paid marketing model. Indeed, the use of this model is becoming famous in the online industry. Even if your marketing budget is as small as a shoestring, Google AdWords is within your reach.
Two primary reasons why Google AdWords is famous are measurability and precision. You can target ads precisely with this solution. In the long run, you are bound to generate a good Return On Investment.
However, you need to learn to manage your Google AdWords. When this solution is set up and used properly – you are bound to see a better inflow of traffic. This will help in lead generation, and eventually promote brand recognition. Yet, your marketing expenses will be minimal.
With this being said, here are few tips on how to use Google AdWords effectively.
Keywords
First things first, you need to choose your keywords with care. This is where most of your time should be invested. Understand more about the keywords customers use to reach your website. Google has an accurate keyword tool.
Many times, businesses stick to positive keywords and miss the negative ones. It is important for you to devise the negative keywords too. With the help of negative keywords, you can increase CTR and online traffic significantly. (Negative keywords are terms your business should not appear for during a search).
Use PPC for Organic Traffic
Moving on, you need to build organic traffic with the support of “Paid Per Click”. Building your marketing strategy based on free traffic is never wise. It would take 6 months, to a year for your SEO campaign to be up and running. On the other hand, AdWords is effective immediately. With the help of AdWords, you can achieve consistency in your traffic. To achieve this, and presence on the internet, you need a combination of SEO and PPC.
Call To Action
Just like AdWords, your business also needs Ad Copy. When compared with AdWords, Ad Copy is simple. It should comprise an effective call to action. This could be anything like “buy now”, “call us” or a custom text relevant to your business.
Test!
Never take AdWords for granted. Yes, this is a wonderful solution for your business. But, it has to be tested! You can use AdWords as a testing tool. It will help you identify the keywords and your position in Search results. Remember, just because your site was not ranked #1, don’t believe that it wouldn’t get enough traffic. Many times, sites in #2 and #3 secure as much traffic as possible.
Evaluate!
Finally, you need to evaluate your Google AdWords campaigns. The performance of each search phrase has to be identified. Figure out the revenue generators, and the ones which need modification.
