Consider using ConvertKit if you need an email service provider for your blog. For content makers by content creators, Convert Kit is a must-have. One of the most user-friendly email marketing platforms if you already maintain a blog, YouTube channel, or podcast.
In some cases, Convert Kit may not be the best option for your business, based on your industry and the level of email automation you require. In addition, Convert Kit’s pricing may be prohibitive when your email marketing budget grows larger. Here, I’m going over the most critical aspects of Convert Kit and how to assess if it’s a good fit for your organization.
What is Convert Kit?
Nathan Barry, a blogger, looking for a more creator-friendly email marketing solution, developed ConvertKit in 2013. Since then, there have been over 428,000 creators and 253 million subscribers using ConvertKit. ConvertKit is more popular with bloggers and other content creators than with different types of businesses regarding eCommerce websites and brick-and-mortar businesses.
What functions does ConvertKit offer?
It’s hard to include all of ConvertKit’s perks here.
- There is free use of Customizable templates.
- Conveniently create lead magnets, coming soon pages, course sign-up sites, and more.
- Excellent email marketing automation lets you define rules based on your subscribers’ activities and integrate with other tools like Teachable and Shopify.
- There are complete forms with responsive templates for signing up.
- Popup forms, including exit-intent popups, can be designed.
- Using their email creator, you may quickly and easily create eye-catching emails.
- Awe-inspiring email analytics, including a conversion rate widget on your homepage dashboard
- Automation of RSS to email
- A/B testing is readily available.
- Having the power to categorize and segment your subscribers from a single email list
Email the Editor
Any email marketing tool’s email editor is an essential consideration. Email blasts and funnel generation should be easy to use while creating an email list. Additionally, having more email templates and personalization possibilities makes your emails appear less spammy and encourages your subscribers to read them. With its email builder, ConvertKit doesn’t invent anything new.
Emails sent through ConvertKit, on the other hand, take on the appearance of personal correspondence rather than spam. A study by ConvertKit found that messages without graphics or video perform better than those that do.
When it comes to using the email editor, the process is very similar to composing a standard business email. Compared to drag-and-drop editors from companies like MailerLite, ConvertKit is even faster to use.
Web Form Builder and Landing Page Creator
Four different email capture forms are available in ConvertKit to help you grow your subscriber base.
Inline
Appearances as part of the content on your blog
Popup
A popup box asks for your email address. It displays if the right conditions meet.
Slide in.
Attract visitors’ attention by displaying it near the bottom of the page.
Sticky bar
Like the Hello Bar service, it appears at the top of the page.
The form functionality in ConvertKit is sufficient. Alternatively, you may construct separate opt-in forms for each of your blog’s distinct categories and automatically tag subscribers for each of those categories. As a multi-niche blogger, you’ll appreciate this function. You can utilize ConvertKit-hosted landing pages and your domain-hosted websites to collect email addresses. More than 40 landing page templates are available in ConvertKit for a variety of purposes, including but not limited to:
- eBooks
- Events
- Newsletters
- Podcasts
- Products
- Waitlists
- Webinars
There are many forms and landing pages in ConvertKit to help you grow your email list and promote your products or services. Another perk of landing pages is their variety.
Email Marketing Automation
As the more labor you can automate, the more time you save, and the more visitors and cash your blog generates, email automation is a vital tool. ConvertKit’s visual flowchart builder may not offer as many automation tools as ActiveCampaign’s, but it makes up for ease of use. My favorite feature for non-technical users is the pre-built automation templates.
Triggers
It’s possible to program ConvertKit to do a series of actions based on a set of triggers.
- Subscribes to a sequence
- Subscribes to a form
- Completes a sequence
- Clicks a link
- Has a tag added or removed
Actions
you can choose from a few more options for what ConvertKit performs when one of its triggers goes off.
Add or remove a tag; Add or remove a sequence; Add or remove a form; Add or remove a tag; Add or remove a custom field.
ConvertKit’s pre-built automation templates make it easier for newbies to get started with email marketing. ConvertKit includes all the tools you need to welcome new subscribers, send follow-up emails to customers, or develop simple email sequences.
Conditions
In ConvertKit’s email marketing automation, you can only add someone to the list if you meet the following conditions:
• New tag added • New field created
Integrations
Just a handful of the well-known Convertkit are:
CRM include Flow.ly, JetpackCRM, and Monday.com
E-commerce includes Gumroad, SamCart, Stripe, and Shopify
Lead capture includes ClickFunnels, OptinMonster, and LeadPages
Memberships includes Memberful, MemberMouse, Podia, and Teachery.
The webinars section includes Crowdcast, Demio, EasyWebinar, and WebinarJam.
Kajabi, Wix, WordPress, and WP Engine are all examples of website platforms.
Zapier and ConvertKit’s API ensures that you won’t have any problems integrating with other apps.
Email Analytics and Reporting
It would help if you had statistics to determine what works and what doesn’t when trying to optimize your email marketing approach. ConvertKit’s Broadcast dashboard provides basic metrics and reporting in this regard.
Email open rates, click rates, unsubscribers, and errors are all broken down in this dashboard. Resending emails to those who didn’t open them the first time around is one of the most valuable features of Gmail. Just be careful not to send out the same email to everyone. It may also Email sequences in ConvertKit in the same way. Additionally, extensive deliverability reporting is included with Creator Pro, allowing you to see what’s affecting your email’s delivery
Conclusion
Overall, ConvertKit is a user-friendly email marketing platform that bloggers built for bloggers. ConvertKit is an excellent option if you’re seeking personalized emails, decent automation capabilities, and the ability to sell digital things or subscriptions via email.
It’s worth paying a little more for the convenience of use and bonuses like pre-built automation templates. It’s best to use something like ActiveCampaign if you’d need additional automated features and control.
ConvertKit, on the other hand, is a fantastic email marketing platform for anyone who creates engaging content.
