How to Display Name in WhatsApp Business Instead of Number: A Step-by-Step Guide

WhatsApp Business is an invaluable tool for businesses, allowing them to engage with customers and clients in a personal and efficient manner. However, one common concern among businesses is how to display their business name instead of just a phone number. This simple adjustment can enhance professionalism and make it easier for customers to recognize and reach out to your business.

In this article, we will guide you through the process of displaying your name on WhatsApp Business, instead of your phone number.

Why Display Name is Important for WhatsApp Business

Before diving into the steps, let’s understand why it’s crucial to display your business name rather than just your number:

1. Professionalism: A business name creates a more professional image for your brand and builds trust with potential customers.
2. Brand Recognition: When customers see your brand name instead of a random phone number, it’s easier for them to remember and reach out to you.
3. Better Communication: Displaying a name helps to avoid confusion. Customers can easily identify your business from a list of contacts and understand the context of their communication.

Steps to Show Business Name Instead of Number in WhatsApp Business

Displaying your business name instead of just a phone number on WhatsApp Business is relatively simple. Here’s how to do it:

Step 1: Download WhatsApp Business App

If you haven’t already, the first step is to download and install the WhatsApp Business app from the Google Play Store or Apple App Store. It’s a free app designed specifically for businesses, with additional features that are not available in the regular WhatsApp app.

Step 2: Set Up Your WhatsApp Business Profile

Once you have the app installed, you’ll need to set up your business profile. Follow these steps:

1. Open the WhatsApp Business app.
2. Enter your phone number and verify it with the OTP sent to your mobile number.
3. After verification, you’ll be prompted to set up your business profile.

Step 3: Update Your Business Name in the Profile Settings

To show your business name instead of just your phone number, you need to update the name in your profile:

1. Open WhatsApp Business.
2. Go to Settings: Tap on the three dots (menu) in the top-right corner of the screen (for Android) or go to Settings from the bottom tab (for iOS).
3. Tap on Business Profile: This option allows you to set up or edit your business information.
4. Edit Your Name: Tap on the “Edit” button next to your business name. Enter the name of your business that you want to display on WhatsApp. Make sure to use the name that is consistent with your branding and easy for customers to recognize.
5. Save Changes: After entering the business name, save your changes by tapping “Save” or “Done.”

Step 4: Set Your Business Name as Your Display Name

After updating your business name in the profile, WhatsApp Business will automatically display it to your contacts. Your name will now appear instead of your phone number when you send messages, and customers will be able to identify your business easily.

Step 5: Additional Customizations

While updating your name, you can also enhance your profile by adding the following:

1. Business Category: This helps customers identify the type of business you are running.
2. Profile Picture: Add a logo or a relevant image to make your profile more recognizable.
3. Business Description: Write a short description that tells people what your business is about.
4. Hours of Operation: Include your working hours so customers know when to reach out.
5. Address and Website: Add your business address and website for easy navigation.

Tips for Choosing the Right Display Name for WhatsApp Business

While it’s easy to set up your business name in WhatsApp Business, choosing the right display name is equally important. Here are some tips to make sure your business name is effective:

1. Be Clear and Concise: Avoid using overly long names. Choose something that customers can easily remember.
2. Consistency with Branding: Make sure your display name aligns with your branding across other platforms.
3. Use Keywords: If possible, include keywords related to your business so it’s easier for customers to understand what you offer.
4. Avoid Personal Names: If your business has a name, use that rather than a personal name. This makes it clear that it’s a business account, not a personal one.

How Your Business Name Will Appear to Customers

Once your business name is set up, customers will see it as follows:

• In chats: When you send messages, your business name will appear at the top of the conversation instead of your phone number.
• In contact lists: If someone saves your number, your business name will appear under their contacts.
• In group chats: If your business is part of a group, your business name will show up, making it clear to other participants who you are.

What to Do If the Business Name Isn’t Showing Correctly?

If your business name is not displaying as expected, there could be a few issues:

1. Check Profile Settings: Ensure that your business name is updated correctly in your profile settings.
2. Update WhatsApp Business: Make sure you have the latest version of the WhatsApp Business app installed.
3. Re-start the App: Sometimes, closing and reopening the app can help refresh the settings.
4. Clear Cache: If the issue persists, try clearing the cache or reinstalling the app.

Conclusion

Displaying your business name instead of a phone number on WhatsApp Business is a simple yet effective way to enhance your professional image, improve brand recognition, and streamline communication with customers. By following the steps outlined above, you can easily update your profile and start showing your business name in your messages.

Always remember to keep your business profile up-to-date with the correct details and utilize all the available features to make your communication more efficient and professional.