Are you spending a lot of funds on PPC advertisements to increase the amount of traffic to your website?
If yes, you are only halfway into the actual story.
Advertisements are not effective until you see some actual profits. It is important for you to understand how much income is generated from your social media efforts. And, the best way to evaluate your campaign is through the revenue generated.
Technically, ROAS measurements are important to gauge the effectiveness of your PPC advertisements. After all, ROAS stands for “Return On Ad Spend”.
How Do You Measure ROAS?
ROAS needs to be improved. For this to be achieved, you need to be able to track sales and PPC Ad Conversion. The effectiveness of your ads is equivalent to “revenue generated” divided by the “total amount invested”. Fortunately, you don’t have to do the math. Most paid search environments will let you track sales and conversion rates easily.
Improving Your ROAS
So, how would you improve the ROAS of your PPC efforts? Is it even possible? Certainly Yes!
Step #1
You need to focus on the mobile-friendliness of your site. Try to make the website extremely responsive. In this modern age, most customers search for products using their smartphones. It would be unwise to build a website that doesn’t render properly on small screens. Over the years, traffic generated from laptops and desktops has reduced by 20%. And, the amount of traffic from mobile devices has increased by 30%. Meanwhile, other devices like televisions and tablets contribute to 33% of the traffic. This clearly shows that your website needs to be mobile-friendly.
Interesting features to boost your site’s mobile experience are:
- Location services
- Personalized content
- Accordions and intuitive design items
- Uncluttered page design
- Streamlined checkout
- Ability to reduce the chances of abandoned carts
Keep an Eye on Your Rivals
As you venture into social media networking, you will understand the importance of spying. There are many tools to help you with spying! During this process, you need to understand more about the primary keywords, offers, and ranking strategies.
Always bear in mind that driving traffic towards your website is only a part of the ROAS story. Don’t get carried away by a good inflow of traffic. In fact, you need to spend more time analyzing your advertisements. This analysis will help in the long run. If an advertisement is running for a very long time, it could be generating good revenue. So, look out for such advertisements from your rivals.
Geo-Targeting
A lot of people miss on geo-targeting. This is as important as keyword targeting. When your business is based on brick and mortar, you don’t have to pay for people who live several miles away from you. This is why you need to target your advertisements wisely. Always be aware of people who are accessing your site. You must build advertisements that target based on zip code, city, region or country. The best would be based on a specific radius around your store! This way, you pay only for the people who are likely to benefit from your products and services.
